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2011 Kern County Visitor Spending Exceeds $1 Billion



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The Kern County Board of Trade recently announced that Kern County visitor spending hit an all-time high in 2011. According to a recently released study from the California Travel and Tourism Commission conducted by Dean Runyan Associates, tourism spending in Kern County hit a record high of almost $1.28 billion. Overall, visitor spending continues to be a bright spot for the local economy, posting gains in eight of the past nine years. This is the seventh consecutive year visitor spending in Kern topped the $1 billion mark.

The dollars spent by visitors have a dramatic impact on Kern County’s economy; the annual State Report showed that in 2011, Kern’s Travel and tourism industry supported 12,990 jobs – about 3.5 percent of the total county workforce – with a combined annual payroll of $301.2 million. In addition, visitors to Kern County also contributed $76.6 million in state and local taxes, with $16.2 million of that going directly to the county and its incorporated cities.

Industries seeing the bulk of visitor spending included transportation and fuel ($370 million), food and beverage service ($284 million), retail sales ($195 million), lodging ($189 million), and entertainment and recreation ($142 million). For more information, go to visitkern.com.

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Tags: Featured Story, Travel


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