The Bakersfield Convention & Visitor Bureau announced a new “Visit Bakersfield”-themed sign south of the Kern River adjacent to Highway 99. The previous Kern County sign had been in place since the 1970s. Vandalism and weather-related deterioration caused visible damage through the years and the County requested that the City of Bakersfield oversee its restoration; Visit Bakersfield covered related costs.

Unlike the previous billboard is dual-sided and panels can be changed easily. It’s also visible from the Kern River Parkway Trail. Point it out to your family the next time you take a drive!